About
Who we are
Signal Collective is a small group of senior operators. We help brands launch and grow across Asia and the West — market entry, go-to-market, growth and sales, and the operations that keep it running. We work in English and Mandarin, from Hong Kong and Shenzhen.
How we work
How we work
Senior people on the work
You get experienced operators doing the work, not a junior team behind a partner. Small by design.
Start with a project
Most engagements begin with a short, fixed-scope project so we can prove out the work before you commit to more.
Stay on a retainer
Many clients continue on a monthly retainer, with a senior operator embedded in their team.
Both sides of the bridge
We know how business gets done in China and in the West, in both languages. That's how we already think.
Track record
What we've done
We came in, mapped how the business ran, and handed the board a clear plan. For a Shanghai-listed manufacturer, that was a 10-day engagement: 12 systems reviewed, 14 fixes found, 6 outcomes with measured ROI, and a plan delivered on day 10. Across the collective, our prior work spans Fortune 500 brands and global motorsport IP.
Founder
Emily
Signal Collective was founded by Emily, an operator whose career runs across entertainment and brand licensing at Warner, Web3 and consumer tech at a major blockchain gaming group, and cross-border manufacturing between Hong Kong and Shenzhen. She works in English and Mandarin and has spent her career moving products and brands between Asia and the West. She built the collective to bring that same senior, hands-on help to founders and companies making the same move.
Work with us
Bring us in on a project or a retainer. Tell us where you're trying to grow.